Arts And Crafts Training BLog

Whether or not you think of yourself as the most experienced craftsman and artist, you’re still capable of making some mistakes at craft shows. Unfortunately, some of the mistakes people make end up harming their sales and brand. It doesn’t have to be that way. Here are common mistakes people make at arts and crafts fairs and how you can avoid them.

Products that Lack Direction

The very first mistake you can make at an arts and crafts fair is coming unprepared with products that don’t have direction. Of course, you’re here to try and show off how creative and crafty you can get as an artist. There’s nothing wrong with that. You, however, want to be careful with your offerings by limiting the product selection. This will help you to focus on what makes your brand unique. Creatively display you product offerings at the booth. And remember to come when you’re completely prepared.

Too Little or Too Many Products

Overwhelming your customers with too much variety is a mistake you don’t want to make. As mentioned, your focus should be on what makes your brand unique. Display a limited product selection within a product line. Narrow down to your most creative pieces. This isn’t the time to come with everything you’ve ever created. And remember you’re not a department store. A few products can be a disadvantage as customers will take a few seconds to browse through your offerings. Focus on creating a balance.

Not Enough Variety in Pricing

A common mistake creatives make is pricing all their items in the same tier. Ensure there’s enough variety in pricing your products so you can attract a wide range of attendees. Not everyone will fall in love with your items at first sight and purchase the highly priced ones. Have low-priced and mid-priced products and let your high-priced items serve as showstoppers. Providing a variety in your pricing will give everyone at the art and crafts fair a chance to buy something they like.

Prices are nowhere to be seen

It could be that your items are unmarked or the marked prices can’t be seen by anyone. It feels awkward to ask for the price of something only to find out it is way too expensive and you can’t afford it. Some will even be too shy to come and ask for the price. You don’t want to put your customers in this position. Ensure all your items are not only well-marked but the price tags are somewhere everyone can see.

You don’t have Business Cards

Don’t you think your customers would want to find you after the fair? Those who like your work will want to get in touch in future for more business. To ensure they can easily reach you and to encourage a second contact with people, bring your business cards with you. Hand your business cards to anyone you have a conversation with including those who might not purchase your items. Perhaps they didn’t find what they wanted and may want to discuss with you more.

In conclusion, it’s important that you be friendly so you can build customer relationships. Be nice to everyone who takes their time to come to your booth. Maintain eye contact and be ready to strike a conversation.